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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics

#artificialintelligenceNov-3-2022, 11:25:31 GMT

Marketers have tons of data at their disposal. But 80% say they have trouble making data-driven decisions, according to a study from Pecan AI, conducted by Wakefield Research. Worse, 90% of those with AI-powered predictive analytics have trouble with decision-making. Yet 95% of companies now integrate that capability into their marketing strategy, and 44% have done so completely. Why are there so many problems?

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